SIMON+
Phase 2 POC - Use Case 1 + 2
Sign-up, but intelligent.
Simon+ today
Tiles ranked A to Z. Athleisure fan sees Abercrombie, Aeropostale, Ann Taylor first. Either powers through to find Nike, or skips - producing a hollow profile the system cannot use.
With Malachyte (UC1)
Click Nike, remaining tiles refresh with Adidas, Under Armour, lululemon. By 5 selections: meaningful brand affinity vector. By 10: enough signal to personalize the dashboard.
STEP 1/7Welcome